January 2004

ACA audio news heard on 550 radio stations

More than 550 radio stations across the country aired the audio news release from the American Chiropractic Association last October, according to a final report made to ACA.

From stations in top markets like WHLI-AM in New York and KMPC-AM in Los Angeles to small stations like WYNU-FM in Jackson, Tenn., an estimated 1.4 million listeners tuned in to hear the one-minute newscast. The audio news release featured ACA president Dr. Donald Krippendorf promoting the results of a study in the medical journal Spine showing that spinal manipulation offers better short-term relief of chronic back pain than medication. The piece also encouraged listeners to visit ACA's Web site to find an ACA member doctor-like you-in their community.

Source: American Chiropractic Association

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