April 2004

NY Council launches grassroots PR effort

The New York Chiropractic Council is urging its members and all chiropractors to do their part in creating public awareness of the positive effects of chiropractic.

According to the council’s president Stephen Simonetti, DC, of Whitestone, N.Y., the organization is encouraging doctors to download prewritten press releases they can customize and send to their local media.

One press release builds on the Feb. 25 CBS news story concerning research showing the link between spinal adjustment and increased fertility in some women. The research was conducted by Madeline Behrendt, DC. The press release summarizes the news story and then gives the local chiropractor the opportunity to cite similar positive experiences.

The second press release addresses the proposed recommendations by the American Academy of Pediatrics and the American Academy of Family Physicians to stop treating most ear infections in children with antibiotics. It discusses research that shows the effectiveness of chiropractic in treating earache. This press release can also be customized with a local chiropractor’s remarks.

The New York Chiropractic Council has provided the press releases, along with a link to Congress.org, a site where individuals can plug in their zip code and retrieve local media contact names, on its Web site, www.nycouncil.com. Simonetti invites all chiropractors to visit the site.

Source: Stephen Simonetti, DC, president of the New York Chiropractic Council, www.nycouncil.com

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