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September 2003

AdvaMed updates code of ethics

AdvaMed — the Advanced Medical Technology Association — approved a revised Code of Ethics on Interactions with Healthcare Professionals. The revised voluntary code becomes effective Jan 1, 2004 and supercedes all previous versions.

“We are keeping pace with the most current thinking on manufacturers’ interactions with healthcare professionals who help develop and use lifesaving, life-improving medical innovations,” said AdvaMed president Pamela G. Bailey. “This voluntary code provides companies with information to facilitate ethical interactions with their partners in the healthcare community.”

Ensuring that advanced medical technologies are used safely and effectively often requires close interaction between manufacturers and physicians and other healthcare professionals, Bailey noted. Interactions addressed by the code include members’ activities to educate and train healthcare professionals in the use of medical technology, as well as sales and promotional meetings, gifts to healthcare processionals, members’ arrangements with consultants and education on reimbursement for new medical technologies.

AdvaMed is distributing the revised code to national, regional and state physicians’ groups, as well as various hospitals, hospital organizations and trade associations.

Source: AdvaMed, 202-783-8700

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