October 2003

ACA releases audio news story

The general public learned a bit more about chiropractic in October. The American Chiropractic Association (ACA) released a Spinal Health Month audio news release — a one-minute audio package that included newscast narration formatted to fit radio newscasts in the top radio markets around the country.

The audio news release promoted Spinal Health Month and the benefits of chiropractic care. The piece also encouraged listeners to visit ACA's Web site to find an ACA member doctor in their community.

The audio news release was delivered to radio stations across the country, providing them with a 60-second audio clip of ready-to-use programming. The audio news release was aimed to an audience of 1.1 million listeners in 35 of the nation's top 50 markets.

To hear ACA’s Spinal Health Month audio news release, Click Here.

Source: American Chiropractic Association

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