December 2003

Chiropractic Economics to take a look backward

January 1 is not only the start of the new year, it’s also the start of a year-long celebration for Chiropractic Economics. Throughout 2004, we will be celebrating our 50th anniversary of service to chiropractic as the oldest continuously published medium in the chiropractic industry.

The magazine started in 1954 as a newsletter published by owner-publisher William Luckey. He launched the magazine format in 1958.

The year-long celebration will begin with the launch of a special Web page devoted to our anniversary. You will find a time line that will provide you with snippets of chiropratic (and world) history. But even more important — you’ll have the opportunity to sign up for an e-mailed marketing tip of the week. And when you go to the site, you find specially selected marketing and patient-recruitment articles that you will be able to download.

In Issue 1 — our annual marketing issue — you will also find another 50th anniversary feature that will appear in each issue of the magazine: Pages from the Past. We are digging into our editorial archives to find articles published throughout Chiropractic Economics’ history. You may be surprised to see how far the profession has come — and how far it has to go.

The celebration will also include a special mid-year issue of Chiropractic Economics.

Six gold sponsors are making the celebration possible: The Masters Circle , OUM , Standard Process , Breakthrough Coaching , Hill Laboratories and Douglas Laboratories .

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