December 2002

Healthcare professionals rely on trade press

If you feel like you don’t have enough time to keep up with all the trends and news in chiropractic, you are not alone. The rapid pace of scientific advancements and emerging clinical technologies leaves CEOs of large healthcare organizations struggling to keep up to date. Only nine percent of CEOs describe themselves as “significantly well informed,” according to a major survey taken by Deloitte & Touche. And 57 percent of those surveyed say they get most of their information from trade publications.

“The Future of Health Care” survey polled 630 hospital CEOs on a wide array of healthcare issues.

Source: Deloitte & Touche, “The Future of Health Care: An Outlook from the Perspective of Hospital CEOs, www.deloitte.com.

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