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INDEPENDENT RESEARCH STUDY
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What are the most important issues facing your practice?
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…most trusted for information about
Attracting More Patients
Retaining More Patients
Making DC’s Practice More Profitable
Dealing With Managed Care
Managing/Motivating Staff
New Product Information
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Which one of these publications influences your purchasing decisions the most?
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Chiropractic Economics 30%
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Chiropractic Products 15%
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Dynamic Chiropractic 5%
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D.C. Products Review 5%
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Which one of these publications has the most editorial integrity?
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Chiropractic Economics 44%
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Dynamic Chiropractic 20%
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Chiropractic Products 2%
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D.C. Products Review 1%
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If you could read only one of these publications, which one would you choose?
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Chiropractic Economics 64%
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Dynamic Chiropractic 26%
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Chiropractic Products 4%
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D.C. Products Review 1%
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If you were to pay to receive only one of these publications, which one would you choose?
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Chiropractic Economics 66%
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Dynamic Chiropractic 18%
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Chiropractic Products 2%
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D.C. Products Review 0%
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Readex Research, a nationally recognized independent research company, conducted a blind mail survey of chiropractors in May/June 2005. Response rate was 48% with a margin of error of ± 6.22%.
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…is used most as a resource for
Computer Software
Consulting Services
Directories/Buyers Guide
Financial Planning
Insurance
Nutritional Supplements |
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| Source of all graphs and charts: Independent Readex Study. Complete survey available at your request. |
