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• 2007 Media kit PDF Download
• INDEPENDENT RESEARCH STUDY
• MAGAZINE
• INTERNET
• DIRECT MAIL
• CALENDAR
• RATES AND DEADLINES
• Specs & Contacts
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RATES AND DEADLINES
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Your ad in Chiropractic Economics magazine will reach the most active buyers in the profession when they are ready to buy. The magazine will mail 19 times in 2007, plus our annual Buyers Guide. Chiropractic Economics Buyers Guide is the leading products reference guide in the industry and is compiled from the directories published in each issue throughout the year.
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A recent Penton Research Services study found that buyers spend between 5.7 and 17 days investigating potential suppliers for a product or service.3
With Chiropractic Economics 20 information-packed issues in 2007, your advertising message can be in front of the buyers when they are ready to buy.
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RATES
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4x
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8x
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12x
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16x
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20x
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| 2-pages |
$5,950
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$5,640
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$5,465
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$5,245
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$5,061
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| Full |
$3,070
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$2,950
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$2,825
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$2,710
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$2,615
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| 2/3 |
$2,565
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$2,475
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$2,385
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$2,285
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$2,205
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| 1/2 Island |
$2,120
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$2,040
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$1,950
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$1,870
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$1,805
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| 1/2 H or V |
$1,910
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$1,825
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$1,750
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$1,675
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$1,616
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| 1/3 |
$1,275
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$1,210
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$1,160
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$1,105
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$1,066
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| 1/6 |
$ 845
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$ 815
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$ 775
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$ 735
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$ 709
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| Advertiser Marketplace 4-color ad section |
| 1/4 |
$ 790
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$ 720
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$ 665
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$ 605
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$ 584
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| Four-color: |
$840 additional for 1/2 page and larger |
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$575 additional for 1/3 page and smaller |
| Two-color: |
$425 additional |
| PMS colors will be matched to closest four-color process |
COVERS/special positions $5,965 (20x yearly contract only)
Covers sold on a non-cancelable basis. |
| Other special positions at earned frequency+15% |
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DEADLINES
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Issue
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Ad Close
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Art Due
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Issue
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Ad Close
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Art Due
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1
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Dec. 8
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Dec. 12
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11
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Jun. 1
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Jun. 5
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2
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Dec. 22
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Dec. 29
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12
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Jun. 22
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Jun. 26
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3
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Jan. 16
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Jan. 19
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13
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Jul. 6
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Jul. 10
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4
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Jan. 30
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Feb. 2
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14
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Jul. 26
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Jul. 30
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5
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Feb. 16
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Feb. 20
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15
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Aug. 10
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Aug. 14
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6
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Mar. 6
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Mar. 9
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16
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Aug. 28
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Aug. 31
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7
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Mar. 26
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Mar. 28
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17
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Sept. 14
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Sept. 18
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8
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Apr. 13
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Apr. 17
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18
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Oct. 2
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Oct. 5
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9
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Apr. 27
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May 1
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19
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Oct. 19
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Oct. 23
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10
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May 18
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May 22
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20
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Nov. 2
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Nov. 6
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INSERTS/OUTSERTS
Increase the readership and response rate of your advertising message up to 56% through the use of: Inserts, Outserts, Product Directory Tab Cards, Post-it Notes, and Barn Door, Gatefold, or Roll-fold covers.
| INSERT/OUTSERT RATES |
| 2-4 page insert bound in |
$ 3,420
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| 2-4 page insert tipped-in |
$ 4,045
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| Polybag outsert |
$13,935
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| Directory Tab cards |
$ 5,675
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| All prices are contingent on size, weight, and postal regulations. Sample required. Call for pricing on other impact advertising products. Quotes for printing are also available. |
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PUBLIC RELATIONS
FREE product releases, datebook seminar listings, and news releases round out your complete marketing campaign.
REPRINTS & CUSTOM PUBLISHING
Contact your sales representative for pricing.
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CLASSIFIED ADVERTISING
Chiropractic Economics classifieds are extremely well read and offer an opportunity for advertising on a constant basis at reasonable rates.
| CLASSIFIED RATES |
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| SIZE |
4x
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8X
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12X
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16X
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20x
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| 1 col wide (2.305") x 1" tall |
$210
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$195
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$185
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$175
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$166
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| Regular classified ad rate $3 per word, with $60 minimum. |
| Pre-payment is required. Classified advertising does not qualify for credit or agency discount. Fax classified information to: 904-285-9944. |
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