READERSHIP PROFILE
Chiropractic Economics reaches only active, practicing doctors of chiropractic who are ready to buy your product or service.

WHAT SETS CHIROPRACTIC ECONOMICS APART:
• Over 50 Years of Trust
• Longest Shelf Life in the Industry
• Most Editorial Integrity
• Current, Consolidated, Succinct News
• Proprietary Research

TARGETED CIRCULATION
Reaching the doctors of chiropractic who are buyers… Over 30,000 circulation (20x per year) reaches the younger, growing, practicing doctor of chiropractic. Our unique circulation model includes paid and requested subscribers and a rotating circulation of doctors who have made recent purchases.

OUR TYPICAL READER*
• Is an average of 42.3 years old
• 42.1% are less than 39 years old
• 74.9% are less than 49 years old
• 84.4% are male,15.6% are female
• Has practiced for 13.3 years
• 47.5% have been in practice 9 years or less
• Provides patient care 30–39 hours a week
• Has a PVA of 28.5
• Has 133.6 patients per week visit the clinic
• Sees 5.7 new patients per week
• Employs 3.2 individuals in the office
• Has median gross billings in the range of
$250–$349K annually
• Mean DC salary of $96,772
• Net practice income $148,625
• 67% have increased billings annually
• 88.3% provided retail products to patients

TYPES OF PRACTICE:
• Solo practice: 69.7%
• Group/partnership: 22.7%
• In practice with another discipline: 52.6%
• Franchise owner: 1.8%
• Offers healthcare services other than chiropractic: 61.7%

*The above numbers represent averages or median ranges, as reported in Chiropractic Economics continuing Reader Surveys and Reader Service Reports.