Resource Centers:(News, information, and tools to support your practice)
February 2010
| Article Tools
|
|
 |
|
 |
|
|
|
Internet marketing that works
Did you purchase an expensive Web site only to find that new patients are not knocking down your door like you anticipated?
What you might not have been told is it is the actual visitors to the Web site that are the most important part of your Internet marketing.
This is called traffic — and if you don’t have a steady stream of online traffic, your office will not be noticed or found online. You could get the best results of any chiropractor out there, but if no one knows what you do, it doesn’t matter!
Getting traffic couldn’t be easier in today’s time, and you can enhance your practice when you learn and apply a few proven traffic-generating methods.
Time-tested ways
How can you get visitors to your chiropractic Web site? Let’s begin with a few of these time-tested ways.
• Add article marketing. One of the first things you can do is implement article marketing. Writing at least one article a week for your Web site is an incredible way to generate traffic and buzz. It also provides exposure on search engines such as Google and Yahoo while building your credibility as an author.
• Begin a blog. Next, you can set up a blog for your practice. Once your blog is operating, add articles, videos, press releases, or podcasts to it a few times a week. Your blog is where people can go to learn about you from a business and personal perspective. Blogs also get indexed by search engines. WordPress and LiveJournal are two main hosts you can consider.
• Comment on posts. Regular posting on forums such as Yahoo Answers is one way to get good traffic at no cost. In forums, you can play the role of the problem solver and build great rapport within your community and niche. Taking 15 minutes a day to post comments in relevant, local, and highly targeted forums can definitely boost your Web site popularity in little time.
• Develop social networking. Social networking (also known as social marketing) is another solid, free Web 2.0 medium to use with your chiropractic Internet marketing campaign. Social media sites such as LinkedIn, Facebook, MySpace, and Friendster allow you to connect with community members and create trust. Whenever you send a request to be someone’s friend, they are notified and will then check out your page to see what you do. Tons of free
• Establish PPC. Pay-per-click (or PPC) advertising is one way to get instant traffic to your Web site, and Google, MSN, Yahoo, and other networks offer this targeted service. Without question, it’s an automatic method that will get you whatever amount of traffic you can afford.
One benefit is that the traffic is literally ”on-demand,” meaning you do not have to wait for search engine optimization (SEO) tasks to finally start. One downside is you can lose quite a bit of money if you are not careful and seasoned. Testing and tweaking different ads is a good strategy to know which ones are converting the best. Make sure you also set a spending limit every day so you don’t go broke.
Facilitate video marketing. It’s been said that video is the most powerful medium for allowing your target market or local community to get to know you — and 2009 is the year that video marketing completely explodes. It will no longer be an option for chiropractic Internet marketing, it will be essential!
Videos work for you 24 hours a day, 7 days a week getting you maximum exposure and producing unparalleled leverage. Your viewers are able to meet and know you before they ever step foot into your chiropractic office.
For example: You have just one video that you submitted to 30 different video sharing sites that garnered just five views per day at each Web site. That would be 150 views per day (multiply by seven) for a total of 1,050 per week!
On Google Adwords or other pay-per-click mediums, you would easily pay between $1,000 to $2,000 a week for this kind of exposure. Now, just think if you had 10 videos. Are you beginning to see the massive potential?
Another important thing to consider is, if done correctly, your videos can get indexed on the first page of Google, Yahoo, or MSN for whatever words people are searching. As potential new patients search online, they will see your videos and be compelled to visit you out of familiarity, social proof, and effective branding.
Application of each of these proven tactics in your chiropractic Internet marketing arsenal has the potential to dramatically change your practice life. You’ll be working smarter, not harder, and leveraging your time much more effectively.
Remember, it’s not good enough to just have a fantastic chiropractic Web site, you need to be able to flood it with traffic on a regular basis. Just like new patients are the lifeblood of your practice, truckloads of new visitors to your page carry the same benefit.
Matthew J. Loop, DC, has devoted the past several years to studying, integrating, and successfully teaching insider social media and Web 2.0 Internet marketing to chiropractors and other business professionals. He can be reached through http://DCincome.com.
Bookmark this page
Comments