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January 2010

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There is no better time to be a chiropractor

By Charles E. Ward, DC

The first thing to ask yourself about being a chiropractor in the 21st century is “Am I thinking big enough?”

Are you realizing your potential? Do you know that people need chiropractic now more than ever?

With the stresses people are facing everyday — including but not limited to emotional, chemical, and physical stress — you must realize there is no better time than now to be a chiropractor.

What causes vertebral subluxation? Stress! Who detects and corrects vertebral subluxation? You! So if everyone has stress and most people are subluxated, then why don’t you have a line of people out your door, waiting to see you?

The answer to this is fear. Not theirs, but yours. The only thing that holds you back from telling thousands the truth about the devastating effects of subluxation on the nervous system (the master control system of the body) is fear of rejection.

Too many of you tell people what you think they want to hear, and not the truth. This is why chiropractic is not the number one healthcare system in the world. If everyone knew what you know, there would be no question. So how do you work through your fears and be a warrior for chiropractic?

Your success is directly related to your passion. And success comes only as a result of time, determination, and prolonged effort. Success is also directly related to your belief.

Believe to succeed

What are your beliefs about yourself, your city or town, and your practice? Do you believe you can be successful? Do you realize success is 85 percent attitude and 15 percent ability, and that all of your success in life is determined by the choices you make?

Have you decided to tell the truth about what you do? Have you decided to tell the people that come into your practice the truth about vertebral subluxation and how it affects their health and well-being, and the health and well-being of their children and their loved ones? A wise man once said, “The truth shall set you free.”

When you make a conscious decision to master your profession and back it with high levels of energy and enthusiasm, you will move ahead further and faster than anyone around you. When you decide what you want and what you need to change to have it, you will begin to move toward it. When you back each of those desired goals with unshakable confidence and persistence, and keep on keeping on no matter what adversity you face, your future will be unlimited.

The first thing you need to do is decide — decide to have a line of people out your door, down the street, and around the corner. The second thing you need to do is write a plan. How are you going to get there? To have a solid foundation for success you must master the basics.

Part of that plan should include items such as having an educational system in place that helps everyone in your practice understand how the nervous system works, what subluxation is, and how it affects overall health and well-being, and having a team willing to do what it takes to take your practice to the next level.

Do you take a strong leadership role and provide the tools needed to support you in your growth? You should be meeting and training once a week so your team gain confidence in your procedures. Does your team wow your patients on the phone and in person? Are you all exceeding the expectations of all your patients?

During consultations, are you looking patients in the eye and truly listening to how this interference to their nervous system is really affecting their lives? Do you give a solid report of findings that helps patients understand what caused these problems and why it is going to take time to make the necessary corrections needed? You need to have the courage to tell them the truth and not just tell them what they want to hear.

There are certain things that hold you back from being as successful as you deserve to be. One thing for certain is you have to work on yourself first. You have to find that passion for what you do and look forward to going to the office every day and serving people.

There is fire within everyone; it sometimes just gets buried under garbage you have allowed to build up over time. If you dig down far enough, however, you will find that glowing ember. All you have to do is blow on it and the fire will burn bright again.

Remember, it is up to you to tell people about the importance of a strong nervous system and how vertebral subluxation interferes with their life force and how devastating that can be on overall well-being.

The beginning of your success is YOU! So decide now to be the best you can be — not only for yourself, but for your families, your loved ones, your team, and your patients.

Charles E. Ward, DC, is a Ward Success Systems Head Coach. He can be reached at 925-855-1635 or through www.wardsuccesscom.