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Chiropractic News

January 2010

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That competitive edge

From something as innocent as sibling rivalry to a knock-out, drag-down battle to the end, competition comes in a variety of forms.

While we hope your practice doesn’t come across those particular competition issues, we do know of another type you more than likely face — keeping your fees competitive with other chiropractors near and far.

With the year 2009 proving to be in a recession that affected various practices, the results of our 12th Annual Fees & Reimbursements Survey may surprise you — or they may not. With more than 500 respondents answering our survey’s question, “Are your fees competitive?” you will want to take a look at the results to see if yours are even with others and maybe gain some insight on obtaining a competitive edge.

Marketing also helps you gain a competitive edge. “Speaking their language” on page 15 shows you how to market to MDs with treatment plans and “Reap the rewards of referrals” on page 18

shows you three ways to market to the medical professional. Both are sure to be helpful in your quest to be competitive.

Working from the inside out is yet another way to be competitive. In “Creating an inclusive culture” on page 49, the author discusses how you can use your staff for diversity education and how that in turn can enhance your practice’s bottom line.

Another way to help increase your bottom line and stay competitive is to know how to document properly. “The documentation dilemma” on page 23 talks about three areas that must be explored so you can fully debug any documentation dilemmas.

While gaining a competitive edge may take some work, it is worth it in the end — to your practice’s bottom line and your future success.

Wishing you success,

Wendy Bautista, Editor

Chiropractic’s Timeline

As part of our celebrating 55 years in the profession, Chiropractic Economics will feature a section of the chiropractic historical timeline in each issue leading up to 2009.

2007 Monte Greenawalt, DC, DABCO, 84, founder of Foot Levelers Inc., passes away at his home in Las Vegas Dec. 26.

2008 DCs became eligible to participate in Medicare’s quality reporting program, known as the Physician Quality Reporting Initiative.

2008 The International Chiropractors Association (ICA) and the American Chiropractic Association (ACA) both back a resolution calling for the immediate establishment of a career path for chiropractors as commissioned officers in the U.S. armed forces.

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