Chiropractic News

February 2009

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Making a name for yourself

American artist Andy Warhol believed that everyone in the future will have 15 minutes of fame.

The elusive 15 minutes of fame refers to how people focus on one thing, and then pass to some new object as soon as their attention spans are exhausted.

Not especially good for a chiropractic practice or a business, is it?

While having your 15 minutes of fame can be a good thing, how do you sustain for the long run? Making a name for yourself and have a lasting impression on people — who could become patients — would make more sense.

This issue of Chiropractic Economics is full of ways to market your practice and make a name for yourself. “Click… Cha-ching!” (page 27) explores the benefits and possibilities behind Internet “pay per click” advertising and how to make it work for you. The feature story on page 32, “Marketing for today’s economy,” showcases industry “marketing masters” and their marketing tips for

dealing with today’s economy. The story on page 36 asks, “What is your brand?” and then answers with ways you can create a successful brand for your practice. The Chiro Biz Quiz on page 48 discusses marketing on the Internet and some Web site basics you need to know — then, as always, quizzes you on what you read.

Some people bask in the glory of their 15 minutes of fame, while others seem to forever search and search.

Would you rather be famous for 15 minutes or famous to your patients for a lifetime?

Wishing you success,

Wendy Bautista, Editor

Chiropractic’s Timeline

As part of our celebrating 55 years in the profession, Chiropractic Economics will feature a section of the chiropractic historical timeline in each issue leading up to 2009.

1961 B.J. Palmer, son of the founder of chiropractic and founder of the International Chiropractic association (ICA), passes away.

1962 Palmer College of Chiropractic begins teaching liberal arts courses.

1963 Chiropractic becomes legal in New York State.

1963 Today’s National Board of Chiropractic Examiners (NBCE) is chartered. It will give its fist exams in 1965.

1964 The American Chiropractic Association’s (ACA) director of education warns Chiropractic Economics readers about the American Medical Association’s (AMA) intent to eliminate chiropractic.

1965 Medicare is established, providing hospital and medical benefits to people more than 65 years old and financed through Social Security.