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January 2009

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A new tool to track your brand online

Minneapolis, MN January 6, 2009 -- Regardless if your practice is the most well known in town, or you are just starting out, keeping an eye on your practices "brand" online allows you to stay ahead of the competition and be proactive in your brand promotion. A new program makes tracking your brand online much easier. 

Rasmussen College, a private college based out of Minnesota, has partnered with Radian6 in an effort to monitor the pulse of its brand in the world of online communities (e.g. blogs, forums, etc.).

Social media has become a platform


many people are harnessing to share and gather information about a wide range of topics. Companies and institutions are now choosing to include themselves in this conversation, rather than to avoid it.     

 With it, we are able to consistently track ongoing trends and issues within our industry. This ensures we are offering a quality education that reflects the ongoing challenges our students and faculty will face in the future.  

 With the help of Radian6, Rasmussen College is able to monitor communications on this medium and address many different issues.

 

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