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December 2008

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Tips for joint venture marketing

Here is an example of a joint venture which benefits both parties involved. An internet marketer, who happens to be a chiropractor, wishes to promote an e-book. While he does not have any writing skills, nonetheless, he needs to put together a massive tome in order for his idea to sell. Since his expertise is in promotion and marketing, which is fundamental to his overall business strategy, he decides to go into a joint venture with someone who not only understands the product or service, but is an expert writer. Furthermore, he offers his partner half of the sales made on the e-book. Now they both have something to gain. This is where the joint venture begins.

No matter what venture you go into, ensure the terms are in writing; this is just common sense for any start-up business. It is important to establish a relationship; begin with the very basic principles of honesty and integrity. You have to be able to trust the person you are working with. You


will be working with this person quite a long time; develop a friendship. It is vital to keep an open and thoughtful dialogue with your partner; perhaps you may enter into future ventures as well. Never show a defeatist attitude; your future partner will sense that and it may become a deal-breaker. If it doesn't work out, take a positive approach; you've learned something new and can use it in your next joint venture.

If you don't know where to look to find a partner, join the many internet marketing forums. There will always be someone who is seeking a join venture partner. Keep an open mind; if a future partner has an idea that doesn't exactly coincide with yours, but is still willing to work with you, give it your best shot. It may turn out to be a good thing!

While time may be a consideration, don't rush into anything without fully researching it. Once you acquire the knowledge you need, you will be well on your way to engaging in your first joint venture.

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