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November 2008

Substance Matters - Companies Build Their Brand with Qualified Nutrition Experts

The need for food and wellness companies to hire truly qualified nutrition experts to help manage their brand cannot be emphasized enough, and is, in effect, not unlike taking out a "nutrition insurance" policy, while simultaneously adding to their bottom line.

Newport Beach, Calif. (PRWEB) November 18, 2008 -- It is possible, even in today's recessionary climate, to build and expand your company's product brands, improve credibility, and strengthen its reputation, while reducing exposure to the inadvertent release of inaccurate information, simply by implementing cost-effective services from the "right", qualified nutrition experts. Today, it seems that everyone is an "expert", and has an opinion about what is nutritious and healthful, regardless of qualification. Unfortunately, very few "self-proclaimed" experts are truly qualified to give any advice, especially when you consider that their biases and potentially-inaccurate information may have negative effects on a consumer's health and subsequently, and equally disastrous, negative repercussion on your company and brand. The need for food and wellness companies to hire truly qualified nutrition experts to help manage their brand cannot be emphasized enough, and is, in effect, not unlike taking out a "nutrition insurance" policy, while simultaneously adding to their bottom line.

In today's marketplace where a fickle consumer has little brand loyalty, reputation matters more than ever. As food and wellness companies prepare for a new year, the usual marketing challenges have been heightened by a harsh and potentially-unforgiving economic climate. This new reality, while challenging, poses new opportunities for those companies prepared to present their customers with high-quality, relevant and accurate information. This focused and customer-centric product information would be created, edited and delivered by qualified professionals, ideally credentialed registered dietitians with proven experience.

During the 2008 American Dietetic Association's Annual Food & Nutrition Conference held in Chicago, Lisa A. Mosing, M.S., R.D., F.A.D.A., in her capacity as President and CEO of NutriTalk™, Inc., a nationally-recognized corporate communications nutrition consulting firm out of Newport Beach, CA, commented that "The field of food, nutrition, and health is too dangerous a place for inaccurate information. No longer can the health of a nation or world be influenced by the public sentiment of products, policies and the like which are not research-based or built around sound and relevant scientific knowledge. Our more recent observations indicate that those professionals qualified to write, produce and comment on areas related to their discipline will become, if not necessary, certainly more common. In fact, throughout the internet, as in the public media, material is increasingly being separated into user-created content for their specific "community" and differentiated from the "expert" advice provided by qualified and credentialed food and nutrition professionals."

Professional

companies such as NutriTalk™, Inc., are very concerned about the global epidemic of quasi-health information. The preponderance of nutrition 'misinformation' which fills the airwaves today continues to grow unchecked, and has the potential to trigger negative effects on the health of the nation. In perusing the internet, the clutter of ever-growing, user-generated content and websites filled with food, nutrition, and health information is seldom either fact-checked, or peer-reviewed by qualified nutrition and health professionals. There are, however, a number of reputable websites that are science-based and/or peer-reviewed. Unfortunately, the number of nutrition products, promises and cures promoted to the unknowing, yet hopeful public, continues to grow across the world without any editorial concern for health information quality or the potential side-effects of the products; and very little attempt is made to differentiate fact from hopeful, fictional efficacy, to fact-based science, something any credentialed health care professional would be obligated to do. While many a discerning consumer can indeed differentiate the promotion's factual content from its claims, not everyone is able to separate nutrition hype and hoax from true product efficacy. NutriTalk™ professionals regularly observe that even the slightest confusion about the accuracy of information can reflect negatively on a food and wellness company's products or services. Some common signs of inaccurate information include targeted food fads, health fraud and overzealous or unproved misdirected claims that may lead consumers to make incorrect inferences or generalizations about the health benefits of a food item (e.g., marketing a product as being low in carbohydrates when it is still high in calories.)

The need is greater than ever for nutrition experts to help interpret the maze of unfounded or questionable health claims, research studies and government programs, into fact-based, food and nutrition information for consumers in an easy-to-understand format; whether it is on internet webpages, podcasts, and teleseminars, or broadcast on the local news media. It takes an accredited nutrition professional to determine if information is accurate. In short, in the coming years, corporations, manufacturers, insurance companies, non-profits, government agencies and the media will be demanding more fact-based, peer-reviewed, information from professionals who have the academic qualifications to communicate on areas of health and nutrition. If the nation moves toward any form of national health insurance initiative, the need can only accelerate.

Whether your company is in the early stages of its product development, initiating market penetration, or enhancing the image of a trusted brand, NutriTalk™, Inc. is uniquely-qualified to provide support, scientific credibility, and reliability you require. We have a Special Report available which may help your business to achieve increased growth in the coming year. To view and download your free copy of the valuable Special Report: "3 Costly Misconceptions About Nutrition Experts", from NutriTalk™, Inc., please do not hesitate to contact us.

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Read the full story at http://www.prweb.com/releases/nutritionexperts/nutritioncommunications/prweb1575934.htm

 

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