It's Springtime. A time for clearing out clutter, cleansing our bodies, and making way for the fruits of our winter labors to blossom.

In the same way that many of us participate in the ritual of a spring cleanse and clear our body of toxins and "winter build-up", we should also take the time to clear the clutter from our practice and free up our energy for growth. Patients come to you for healing - it's imperative your office has a clean and energetic feel to it.

Take an hour or two and follow some of these tips to create space with a "Spring Practice Cleanse".

Sit in the reception area as if you were a patient and look around - are the magazines up to date? Are there too many lying around? Are the pictures on the walls dusty? How does the place look and feel?
Take a look at the reception area and treatment rooms. Have the pillows or chairs developed holes? Are the children's toys in working order? Get rid of old things and bring in some fresh new items.
Freshen the atmosphere up a bit - add some fresh flowers to the reception area, a fresh coat of paint if necessary, dust the ceilings and other unusual areas (especially those of us that have patients that lay down, check this it's easy to miss).
Closets, cabinets and other areas for storage space have the opportunity to collect clutter all year. Old supplements and unused office supplies have a way of piling up and collecting dust. Clean it out! 
Other less tangible but never the less important things to do are to refresh your marketing efforts and systems. What's working and what's not?

If you have specific marketing systems that you've always done, such

as always doing a St. Patrick's Day promotion or networking with a specific group, take the time now to analyze if that is productive for you. Is it time to change things up a bit?
Do the same exercise with any services you have packaged or bundled. Can you change them around a little bit, add some coaching, or partner with another business to freshen things up?
Do you offer a free report or educational handout to patients? Could that use some updating? How about your newsletter or brochures?
When was the last time you updated your website? Take a glance at it. Are all your new services, coaching and packages listed?
If you'd like some help or a set of fresh marketing eyes to streamline your marketing, for this week only we are offering a "spring cleanse" special, 50% off two of our most popular coaching programs:

The Practice Marketing Foundation Package
and
Healthcare Business Marketing Review and Consult
Use code number SMCS50 at checkout to receive your 50% off. This Spring Marketing Cleanse Special is only good until Monday, March 31st.

We are also offering 25% off all our Patient Attraction Healthcare Marketing Packages (use coupon code SMCS25 to receive your discount at checkout).

Founder of A Marketing Connection and The Copywriting Institute, Kelly Robbins, MA, is an award winning copywriter and healthcare marketing coach/consultant. She also publishes The Healthcare Marketing Connection, a free e-zine on healthcare marketing tips. Contact Kelly to receive her free report, "5 Critical Mistakes Healthcare Marketers Make that Lose Sales and Plummet Profits" at www.AMarketingConnection.com or 303-460-0285.