Resource Centers:(News, information, and tools to support your practice)
May 2008
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University Health Industries Launches National Television Commercial Campaign
University Health Industries, Inc., (Pink Sheets:VRTN) is pleased to announce that it has launched a national television commercial campaign.
University Health Industries has launched a national television campaign for Arthroleve„, a product that helps to alleviate joint pain and stiffness and promote overall joint health. The commercial for the Zenstral PMS„ product, which offers relief from many of the symptoms associated with premenstrual syndrome, is scheduled to follow. Both commercials were produced by UHI™s production company, Avalanche Creative, in New York.
The television commercials air nationwide in the U.S. on networks and channels including: History International, TV1, PAX, Game Show and Dish Men™s Outdoor Networks, with combined audiences of over 100 million viewers. The spots feature both a 120 second and 60 second cut. The Arthroleve„ spot features a ballroom dance sequence that capitalizes on a current and very popular dance show.
The initial airings include a direct response component that is designed to drive consumer traffic to a call center for a free trial of the product, as well as to the product™s website, www.arthroleve.com. The initial network testing and response has been a tremendous success which has allowed us to expand the campaign to include more programming.
Vic Golio, Executive Vice President of Chief Media, was quoted as saying, We were extremely pleased to see that the results of the media test confirmed the potential we saw at the outset for this campaign. We are excited to be working with UHI™s management team on the nationwide rollout and confident of the ongoing success of this program.
The target market for Arthroleve„ includes more than 43 million U.S. adults who suffer from conditions including not only arthritis, but also a number of other forms of chronic pain. Arthroleve„ is a new, patent-pending nutraceutical formulation which contains clinically proven ingredients for the maintenance of joint health and for treatment of both fibromyalgia and non-specific lower back pain (NSLB). In addition, it is delivered in a pharmaceutical grade caplet which utilizes UHI™s advanced Slick Cap Technology„ to optimize its absorption by the intestinal tract. Each Arthroleve„ caplet is packaged in foil blister packs to ensure quality. Arthroleve is now available at: www.arthroleve.com.
Zenstral PMS„ is a new, patent-pending, nutraceutical formulation for the treatment of premenstrual syndrome (PMS). Currently, the target market of approximately 13-20 million American women who suffer from PMS is largely dominated by over the counter drugs which are primarily intended to target the physical symptoms of PMS. In contrast, Zenstral PMS„ was developed to naturally target both the physical as well as the psychological symptoms associated with PMS. Zenstral PMS„ is also delivered in a pharmaceutical grade,
Mr. Dean Peloso, CEO of University Health Industries, was quoted as saying, We are very pleased with the initial results of the commercial direct response testing and will continue to roll out additional programming in the coming months. The commercial spots are designed to build brand equity and to drive consumer demand for our revolutionary nutraceutical product line.
About Chief Media (www.chiefmedia.com)
Chief Media, located in New York City, is the premier multi-layered Direct Response agency founded in 2001 in order to provide direct marketers with the first truly multifaceted media services option and has successfully run and managed many well known DR and Retail Support campaigns from fitness to cosmetics, children™s toys to nutraceuticals.
Chief™s management team leverages a diversified direct response and retail support background enabling the company to become one of the top billing DR agencies in the business today, while pioneering ways to buy direct response media that maximize DR campaigns and retail support initiatives across all media including: broadcast, cable, syndication, Hispanic, print, radio and online.
Bringing an average of 25 years traditional and interactive media expertise to bear, we enable our clients to realize their ROI goals by leveraging unparalleled market experience, industry knowledge and the strongest relationships with key partners including telemarketers, call centers, fulfillment houses, merchant banks, retail agents and other media vendors that will help drive your campaign.
About University Health Industries
(http://www.universityhealthindustries.com): Every year university labs around the globe identify research and test natural compounds and formulations which have the potential to improve our quality of life. The majority of these potentially life changing discoveries are never commercialized for the benefit of the public.
University Health Industries, in collaboration with university-based researchers worldwide, researches and identifies those compounds that have proven evidence-based effects and have the greatest potential for improving our lives.
University Health Industries' mission is to deliver the latest advances and discoveries in natural compounds packaged in our unique patented formulations including Arthroleve„ (www.arthroleve.com) as well as Zenstral PMS„ (www.zenstralpms.com) and delivered to satisfy the needs of consumers for the promotion of health for many common age-related health concerns. www.universityhealthindustries.com.
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