"The segment on Nightline was a great opportunity to educate a national viewing audience that cosmetic procedures are not just for women," said Michael Browning, Senior Vice President of Marketing and Business Development of SBMI, Zerona's North American distributor. "It shows that men can take advantage of Zerona to help reduce fat and inches off their waist, hips and thighs

in as little as two weeks without surgery, pain, or side effects, which can ultimately help them excel in the workplace."

Zerona was granted market clearance by the FDA in 2010 for the safe and effective circumferential reduction of the hips, waist and thighs. Zerona uniquely targets fat cells and promotes the safe release of stored fats, a therapeutic approach that significantly differs from other technologies that intentionally destroy the known organ tissue by heating or freezing the cells.