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January 2012

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New CEO for Heel USA subsidiary

ALBUQUERQUE, NM – Heel Inc. (www.heelusa.com), a subsidiary of Biologische Heilmittel Heel GmbH, Germany, announces the appointment of Cliff Clive as the new CEO and General Manager, effective as of December 24, 2011. Thierry Montfort, current CEO, who is returning to France for family reasons, will continue to work with Heel as a consultant to the mutual benefit of Heel Inc. and Heel worldwide.

As the new General Manager of Heel Inc., Cliff Clive comes with a wealth of professional experience in pharmaceutical and consumer

marketing and sales, as well as leading positions in the USA, Europe, Asia and South America gained in working for Procter & Gamble, Roche consumer health and Nestlé. Since 2009 he has been providing high level consulting services for companies – including Heel Inc. Cliff is looking forward to keeping Heel Inc. on track and continue the successful work of his predecessors, as he explains: "My intention is to extend our customer base and further establish Heel as an indispensable component of health care for patients in the U.S."

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