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Chiropractic News

April 2011

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Chiropractic Care of Minnesota Inc. launches awareness campaign

April 10, 2011 — Chiropractic Care of Minnesota Inc., announced the launch of a comprehensive consumer education and awareness campaign to establish chiropractic as a safe and effective, scientifically rigorous healthcare field that enjoys a high degree of patient satisfaction.

The statewide campaign, themed "Healing is Believing," launches concurrently with the network's completely overhauled website, ChiroCare.com. The campaign encourages consumers to visit the website for its breadth of information and resources for all things chiropractic.

ChiroCare.com provides a wealth of information at consumers' disposal, covering everything from pre through post-chiropractic visits — including topics such as “Understanding Chiropractic,” “What to Expect,” and an abundance of outside resources and editorial pieces. Consumers can also access an enhanced "Find a Doctor" search tool and downloadable educational materials.

The launch of ChiroCare.com is just the start for the "Healing is Believing" campaign to connect healthcare consumers with chiropractic. The campaign works hard to position the field of

chiropractic as a viable, reliable treatment option for back pain, while reinforcing ChiroCare as the symbol of trusted and quality chiropractic care from their network of providers.

"We are thrilled to be delivering a multi-faceted, integrated campaign like this to health care consumers. This is not just about ChiroCare," said Tabatha Erck, CEO of ChiroCare, "we are re-branding chiropractic. This goes above and beyond our doctors' walls; it starts with providing education to reinforce chiropractic as a safe and effective treatment."

The "Healing is Believing" initiative is anchored by ChiroCare.com and kicks-off statewide with campaign elements in the Twin Cities, Rochester, and Duluth markets, including broadcast, out-of-home, online and social media messaging.

"The launch of 'Healing is Believing' is the first step in educating people that they needn't let back pain cut pieces from their daily routines anymore," said William Barrett, DC, ChiroCare spokesperson and Chief Clinical Officer. "We're helping dispel the myths and misunderstandings of chiropractic in our communities."

Source: ChiroCare, www.chirocare.com

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