February 3, 2011 — BackJoy Orthotics LLC offers the BackJoy product to aid the millions of people who suffer from lower back pain.

More than 80 percent of Americans report acute lower back pain during their lifetimes, with the resulting losses of work and economic productivity reaching the tens of billions of dollars.

Unhealthy sitting posture is linked to several physiological problems, including pressure on spinal nerves and disks. The BackJoy orthotic product helps improve alignment beyond a cushion or simple support through active stabilization. The user’s upper body weight creates constant adjustments designed to work perfectly in sync with the BackJoy.

The product helps remove the conditions that cause back pain when you sit, by promoting proper body alignment. It is a class I medical device that shifts user’s center of gravity to the front of their body, removing harmful pressure from the spine and back areas.

“Many people greet our product with a lot of skepticism, said Preston Willingham, inventor of the BackJoy. “They either feel it’s just too simple to really work, or they have purchased one of the hundreds of other back care products with little results. After using BackJoy, the skeptics are quickly turned into believers who are surprised that such a simple-looking product can be so revolutionary.”

The BackJoy is designed to reduce pain and discomfort for users suffering from several ailments including; arthritis, lower back

pain, compressed discs, sciatica, osteoporosis, back pressure, and tightness.

The natural shape of BackJoy aims to allow users to sit in comfort without contortion or the need for constant moving and adjustments. BackJoy can be utilized on a variety of soft and hard surfaces, allowing users to enjoy its benefits while at work, in the car, and relaxing at home on a sofa.

BackJoy is intended for a wide variety of body types, including individuals ranging from 95 to 300 pounds in weight. Perfect for the aging boomer population, the BackJoy helps allow boomers to return to physical activities they enjoyed before suffering from pain.

Constructed of aerospace-quality copolymer polypropylene plastic, the BackJoy is built to withstand long-term usage. The product is designed to maintain its shape and flexibility after repeated use, allowing two or more individuals to easily share one BackJoy.

“BackJoy is supported by science that illustrates the overall health benefits it can provide to help correct poor posture and spine alignment,” said Willingham. “Sitting in the incorrect position will simply hurt your body. Our unique product acts as a cradle that adjusts your seating position naturally through immediate core engagement, so your body can work the way it is supposed to. Users report immediate results in back pain and soreness and their newfound freedom to pursue activities they were forced to quit due to pain.”

Source: BackJoy Orthotics, www.backjoy.com