Chiropractic News

Chiropractic Economics
2011 Editorial Guidelines

The mission of Chiropractic Economics is to help chiropractors succeed in building and operating their practices.
We provide the most substantive, practical, step-by-step business-management and practice-building information
available for doctors of chiropractic. We are the most trusted magazine serving the profession. In 2011, we will
publish 15 issues of the print magazine, 4 special issues, and our annual Buyers Guide.

2011 Magazine Editorial Guidelines

We welcome editorial contributions from practitioners as well as professionals who have expertise in topic areas
addressed in the magazine. If you would like to share your expertise with our readers, please review our editorial
guidelines:

• Story ideas and finished manuscripts. We consider article ideas as well as finished manuscripts. If your idea
is accepted, our editors will work with you to develop the finished article. If you choose to submit a completed
manuscript, please note that submission does not guarantee publication nor does acceptance of a manuscript
guarantee that it will be published in a specific issue.

• Exclusive use of material. Articles submitted for review and publication may not be submitted to other
publications during our review process. Authors agree not to publish the same or substantially similar material
with another magazine for three months (90 days) following publication in Chiropractic Economics.

• Topics. We strive to provide our readers balanced information on all aspects of building a practice. To be
considered for a particular issue, articles must be submitted by the due date published in our editorial planning
calendar. We welcome articles that deal with the following topics: Practice Management (such as managing a
staff, managing accounts, billing, collections); Marketing (marketing, branding, advertising, patient
recruitment); Patient Relations (customer service, patient retention, patient education, etc.); Personal
Development (leadership, continuing education, communication skills, self-motivation, ethics, etc.);
Technology (use of technology in diagnosis and rehab, office technology, Web technology); Finance and Taxes
(building and managing personal wealth, managing practice tax burdens); Legal (minimizing liabilities, legal
Q&A, malpractice issues, etc.), and Wellness (nutrition, self-care, acupuncture, homeopathy).

• Selection criteria. The editors look for articles that have a “take-away” value to the reader — something
readers can implement to make their practices more successful. Selection criteria include a how-to focus;
timeliness of information; appropriateness; accuracy; originality; quality of writing; and value to the reader
from an economic, marketing, and practice-management point of view.

• Nonproprietary. Articles cannot mention nor promote specific products, services, or companies. All
manuscripts must be unbiased and free from commercial or product-centered references.

• Length and style of articles. Articles should be between 800 and 1,200 words, including sidebars or breakout
boxes; however, longer articles will be considered. We encourage articles to incorporate bulleted learning points
and sidebars. Authors may also submit supplemental material related to the article — such as sidebars, quizzes,
checklists, source lists, forms, or additional information — to be published on the magazine’s Web site.

• Editing. All material will be edited to conform to the magazine’s style and format.

• Contributor’s agreement. All writers must sign a contributor’s agreement prior to the publication of any
article. Among other things, the agreement gives Chiropractic Economics the right to edit, revise, augment, retitle,
and adapt all articles as the publisher may deem appropriate.
It also gives us the right to check all articles for accuracy and originality. Under the agreement, we have the
exclusive right and license under all copyrights throughout the world to first publish the articles and to republish
and authorize the republication of articles, in whole or in part, in any and all media.

• Method of submission. We prefer manuscripts to be e-mailed to the editor, dsosnoski@chiroeco.com, but will
accept them by postal mail (5150 Palm Valley Road, Suite 103, Ponte Vedra Beach, FL 32082-4630), on a CDROM, or faxed (904-285-9944) to her attention.

• Photograph and contact information. Please submit a head-and-shoulders photograph of yourself (color
preferred) with your submission, as well as two or three sentences about yourself to include any experience or
credentials directly related to the article topic, your company and title, and any contact information you would
like published, such as your Web site, e-mail address, and phone number.

• Editorial contacts. The editor of Chiropractic Economics is Dan Sosnoski. He can be contacted at 904-567-
1539 or by e-mail at dsosnoski@chiroeco.com.

ChiroEco.com
Chiropractic Economics
2011 Online Editorial Guidelines

The mission of Chiropractic Economics is to help chiropractors succeed in building and operating their practices. The magazine and Web site offer the most substantive, practical, step-by-step business-management and practice-building information available for doctors of chiropractic. We are the most trusted magazine serving the profession. During 2011, we will publish 15 issues of the print magazine, 4 special issues, and our annual Buyers Guide. Our Web site, www.ChiroEco.com, is designed to provide additional practice-building resources to DCs.

• Editorial contributions. We welcome editorial contributions to our Web site from practitioners and professionals who have expertise — technical, business, and clinical — in our Resource Centers:
o Career and Personal Development
o Diagnostics, Equipment, and Treatment
o Education and Certification (CEUs)
o Finances (financial analysis, taxes, and wealth building)
o Insurance and Liability Management
o Marketing
o Office Technology
o Practice Management
o Wellness

• Story ideas and finished manuscripts. We consider article ideas as well as finished manuscripts. If your idea is accepted, our editors will work with you to develop the finished article. If you choose to submit a completed manuscript, please note that submission does not guarantee publication nor does acceptance of a manuscript guarantee that it will be published.

• Exclusive use of material. Articles submitted for review and publication may not be submitted to other publications or Web sites during our review process. Authors agree not publish the same or substantially similar material with a competitive magazine or its Web site for three months (90 days) following publication on ChiroEco.com.

• Selection criteria. The editors look for articles that have a “take-away” value to the reader — something readers can implement to make their practices more successful. Selection criteria include a how-to focus; timeliness of information; appropriateness; accuracy; originality; quality of writing; and value to the reader from an economic, marketing, and practice-management point of view. Articles of a clinical or technical nature should also have take-away value: information that enhances the practitioner’s ability to treat patients.

• Nonproprietary. Articles cannot mention nor promote specific products, services, or companies. All manuscripts must be unbiased and free from commercial or product-centered references.

• Length and style of articles. The ideal length of articles for ChiroEco.com should be a “fast-read” — between 800 and 1,000 words, including any sidebars or breakout boxes. Longer articles, however, will be considered.

• Contact information. Please include two or three sentences about yourself at the end of the submitted article. Include any experience or credentials directly related to the topic of your article, your place of employment and title, and any contact information that you would like us to publish - such as the URL for your Web site, your e-mail address, phone number, etc.

• Editing. All material will be edited to conform to our publication style and format. We use Associated Press style.

• Contributor’s agreement. All writers must sign a contributor’s agreement prior to the publication of any article. Among other things, the agreement gives Chiropractic Economics the right to edit, revise, augment, re-title, and adapt all articles as the publisher may deem appropriate.
Under the agreement, we have the exclusive right and license under all copyrights throughout the world to first publish the articles and to republish and authorize the republication of articles, in whole or in part, in any and all media.

• Method of submission. E-mail manuscripts to Online Editor Ryan Daley, rdaley@chiroeco.com, 904-567-1538.

• Photograph. Please submit a head-and-shoulders photograph of yourself (color preferred). We prefer digital images, saved in JPEG or TIFF formats, at 300 dpi or better.

• Editorial contacts. Online editor: Ryan Daley, 904-567-1552, rdaley@chiroeco.com; Editor: Dan Sosnoski, 904-567-1539, dsosnoski@chiroeco.com.