Magnet cards create 'stick-to-it' sales

Consider turning your business card into a magnet or creating a version of your business card in the form of a refrigerator magnet.

How magnets work for you: Your patient takes the magnet card home and puts it on the refrigerator.

A neighbor comes over for coffee and as they are talking (in the kitchen, of course), the neighbor mentions her husband has a problem with headaches.

When your patient replies, "I know a great chiropractor who might be able to help," she can pull the magnet off the refrigerator and hand it to her friend.

How to make them: You can print magnet cards or refrigerator magnets using special magnet sheets, available from your office supply store, or you can buy stick-on magnets and attach them to the back of your current business cards.

Either way, the magnet card can increase the "attraction" of your business card.