Clear thoughts

What is chiropractic? A simple question, but how many words do you need to answer it?

Practice explaining what chiropractic is and how it works in 100 words or less. Having clarity about what you do and why you do it is one of the secrets of busy practices.

— William D. Esteb
Patient Media
www.patientmedia.com

Send a postcard

Use preprinted postcards to acknowledge patients’ birthdays, anniversaries, and other special events. You can use a database management system to keep track and send them, with or without a special offer.

Postcards are an inexpensive way of providing information to patients, enabling them to make better-informed decisions.

— Sue Masaracchia-Roberts
Quill Corporation www.quill.com or 800-982-3400

Build a professional image

A single item, such as a business card or magnet, can greatly influence a patient’s opinion and feelings about a practice.

Consumers immediately begin to search for indicators or some form of confirmation concerning why they should select one practitioner instead of another. These impressions influence the likelihood a patient will make referrals.

— Jackie Powell, American Business Card,
www.americanbusinesscard.com

5 tips on creating a wellness financial plan

To encourage family wellness, put into place a financial program that supports care. Here are five tips on doing this:

1. Provide strong family-centered patient education. When your education is strong, people will bring their families and be willing to pay for their family’s care regardless of insurance coverage. You must create the value.

2. Deliver care-based care instead of insurance-based care. This means making recommendations that you believe are important for your patients to achieve optimum results, regardless if they are reimbursed by insurance. This will give you the confidence when discussing fees.

3. Bundle the care. Create financial plans that bundle the portion that insurance will cover with the portion that the insurance will not cover.

4. Offer payment plans. Give people options to make it easier for them to choose how to pay for their care.

5. Create a generations board. Pin up pictures of two, three, or four generations of families under your care, so that people know family care is the norm in your practice.

 — Eric Plasker, DC
The Family Practice, www.thefamilypractice.net