Use targeted marketing

Did you know that about 96 percent of your patient base resides within three miles of your practice? Get your message out within this narrowly defined target region. Focus your direct mail on specific zip codes to get the best results at the least cost.

The Ben Cummings Co., Inc.
www.practicebuildingcenter.com or 585-241-9822

Spam control

Spam filters are essential to controlling the amount of unwanted e-mails that flood your e-mailbox. But spam filters are not enough.

InformationWeek Daily, an e-newsletter of InformationWeek, suggests these tips to rid yourself of annoying, and possibly harmful, spam:

• Fool spam programs. Spammers use special programs to gather e-mails from forums, newsgroups, and other public places.

When you post to sites, obscure your e-mail address by inserting something into it. For example: If your e-mail address is xyz@yahoo.com, change it to xyz@yah[delete_this]oo.com or type in “xyz at yahoo dot com.”

• Don’t reply. Not even to get yourself off a spam list. Replying verifies to the sender that it is sending to a real address.

• Use Web forms. Instead of putting your e-mail address on your Web site, use a form instead.

• Never open spam. Opening it can send you to a Web site that verifies your e-mail address. The result? More spam.

Source: InformationWeek Daily, www.informationweek.com