       |
||
      |
|
Quick Tips Give out ‘will call’ calendars Create a six-month appointment calendar to give to your patients. Include your clinic’s contact information and spaces for appointment times. Schedule multiple appointments on the calendar and include “will call” reminders — a visual reminder for the patient to call your office for an appointment. This simple technique helps your patients keep to their treatment plan. — John Heggie, DC, Lakeside Chiropractic Seminars, Inc. Plant seeds of referrals When spring arrives, display a basket of seed packets with a note stating, “Thank you for helping our office grow. We appreciate your referrals.” or “Enjoy these flowers growing as much as we have enjoyed your referrals growing our office.” This inexpensive marketing concept will inspire patients to refer new patients to your office if they have not already done so. — Von Spark, Integrity Management, Get it in the bag Offer bags imprinted with your logo and contact information to patients for their vitamins, supplements, support pillows, etc., and use the bags when you attend business expos to “lighten the load” for those visiting. — Sue Masaracchia-Roberts, Quill Corporation More than just a picture Use your empty x-ray view boxes as an opportunity to show off some pre- and post-x-rays. Cover up the patient's name or ask permission to post x-rays with a brief explanation about symptoms, other attempts at solving the problem,and the decision to continue care beyond symptomatic relief. Most patients find these testimonials interesting, and it gives them a broader idea about the many ways people are helped with chiropractic care. Or, start using your x-ray view boxes to teach, by posting an x-ray and a question, such as "Can you see the subluxation?", "Find the cause of this patient's headaches" or "Which neck is more normal?" — William Esteb, Patient Media in |
Advertising | Classifieds | Cardpack | Datebook | Past Issues | Chiro History
How are we doing?