A look back: How marketing was done ‘when’

Have you ever wondered how chiropractors in the earlier days of the profession jumpstarted and maintained their practices?

If you are a regular reader of Chiropractic Economics, you’ll recall that throughout 2004, the year of our golden anniversary, we regularly took a look back to see how things were done.

Our readers told us they enjoyed the trips down nostalgia lane, so we decided to re-introduce the feature periodically, beginning with this issue. As you read about the ways practice building was done in earlier years, smile — and then mentally bring the ideas up-to-date. You might be surprised with how old ideas still apply today!

— Linda Segall, Editor-in-Chief

BLAST FROM THE PAST:
1964 How Dr. Sparks ‘sparks’ referrals
1978 Don’t be afraid to say ‘hello’
1984 Creating an advertising brochure
1991 Public relations = practice building
1997 How to save money on advertising