Quick Tips

Give out ‘will call’ calendars

Create a six-month appointment calendar to give to your patients. Include your clinic’s contact information and spaces for appointment times. Schedule multiple appointments on the calendar and include “will call” reminders — a visual reminder for the patient to call your office for an appointment.

This simple technique helps your patients keep to their treatment plan.

— John Heggie, DC, Lakeside Chiropractic Seminars, Inc., www.LakesideSeminars.com

Be kind to pets

Whenever we have a screening booth at fairs, we bring a big bowl and fill it with water for all the four-legged animals walking past with their owners. The pets always want to stop; the owners appreciate it; and it opens the door for conversation.

— Sherry J. Davis, Wake-Up Coach, www.wakeupcoach.com

Get it in the bag

Offer bags imprinted with your logo and contact information to patients for their vitamins, supplements, support pillows, etc., and use the bags when you attend business expos to “lighten the load” for those visiting.

— Sue Masaracchia-Roberts, Quill Corporation, www.quill.com

Champion a cause

Align your practice with a great cause. It does not matter whether the cause is civic, religious, or otherwise. What matters most is that you believe in its mission.

Take on a leadership role in the organization. One example is the “Straighten up America” spinal fitness program offered through the Congress of Chiropractic State Associations (COCSA, 803-356-6909). You can sponsor the program at every PTA and school, industry, and civic group in your community.

You will benefit from free PR, goodwill, and new patients.

— Mark Sanna, DC, Breakthrough Coaching, www.mybreakthrough.com

Plant seeds of referrals

When spring arrives, display a basket of seed packets with a note stating, “Thank you for helping our office grow. We appreciate your referrals.” or “Enjoy these flowers growing as much as we have enjoyed your referrals growing our office.”

This inexpensive marketing concept will inspire patients to refer new patients to your office if they have not already done so.

— Von Sparks, Integrity Management, www.integritymanagement.com