Quick Tips

Postcards have the edge

Use preprinted postcards to acknowledge patients’ birthdays, anniversaries, and other special events. You can use a database management system such as ACT! or Access to keep track of the dates and send them out with or without a special offer. Postcards can also be used to contact prospective patients, describing the benefits of chiropractic treatment for all ages. Postcards are an inexpensive alternative for providing information to patients, enabling them to make better-informed decisions.

— Sue Masaracchia-Roberts
Quill Corporation, 847-876-4710

Step outside your comfort zone

By far, the most successful marketing events are the ones that are most uncomfortable to do. Many of us think that a doctor who does spinal screenings is desperate for new patients, and that this is how the public must view these doctors. Chiropractors aren’t the only ones who do screenings!

Local hospitals provide blood pressure, cholesterol, and other types of health screenings each year as part of their community outreach program. The public does not view us as desperate when we do these events — they view these activities as educational opportunities! It’s a lot easier to “educate the public” than to “sell chiropractic.”

— Lauren Presson, Integrity Management
www.integritymanagement.com or 800-843-9162

Open House

Host an open house for current and potential clients to increase awareness and heighten the level of interest in the community. For instance, you could host a “Back to Healthy Living” night that highlights the health benefits of chiropractic care. Prior to the open house, contact local newspapers, radio, and TV stations to see if they will run a brief story.

— Erin Sweeney, AquaMED
www.aquamed.com or 800-699-1008

Be gender specific

Women are the future of chiropractic. They control 51 percent of U.S. private wealth, and spend two-thirds of healthcare dollars. Typically women make appointments for family members, and insure follow though. Create a practice that caters to women.

Education is a key to attracting women into your practice. Teach women-oriented workshops in the community and host “bring a friend” events and workshops in your office.

— Shawn Powers, DC, Powersource Coaching
www.powersourcecoaching.com or 512-306-1844