Quick Tips

Make the news

News releases are one of the most effective marketing techniques to you. A simple one-page news release has the power to create instant credibility for you and your practice, share your knowledge and expertise with the community, and build name recognition all without spending a single dime of your marketing budget. Moreover, one published article becomes a multipurpose promotional piece you can use to market your practice repeatedly.

I’ve found that most community newspapers are clambering for newsworthy information to fill their publication and will publish articles with topics ranging from the addition of new staff to new chiropractic techniques and technologies. Other new release topics to consider include practice-member appreciation events; kids’ day promotions; and office openings, relocations, or remodels.

— Kim Beebe, outreach program coordinator, Chiro Advance Services
www.chiroadvanceservices.com or 715-635-5211

Plant seeds of referrals

When spring arrives, display a basket of seed packets with cards attached that say, “Thank you for helping our office grow. We appreciate your referrals.” or “Enjoy these flowers growing as much as we have enjoyed your referrals growing our office.” This inexpensive marketing concept will inspire patients to refer new patients to your office if they have not already done so.

— Erica Turner, consultant, Integrity Management
www.integritymanagement.com or 800-843-9162

Get Web savvy

Attracting new patients to your practice is a matter of making contacts. The more contacts you make with potential new patients, the greater your opportunities to convert them to patients in your practice.

The best investment in new patient marketing technology that a chiropractor can make is to invest the time, energy, and effort to become Internet proficient. The Internet’s finest application is e-mail, because it offers “frequency for free.” You can encourage your patients to keep in touch with your practice through a weekly or semi-weekly electronic newsletter. The best part about an electronic newsletter is that with the click of a mouse your patients can pass it on to everyone in their address book.

— Mark Sanna, DC, Breakthrough Coaching
www.mybreakthrough.com or 800-7-ADVICE

Promote your technique

Include a specific procedure in your marketing. Choose one that has a good reimbursement and is well received by the public. Describe the technique in lay terms and emphasize the benefits to the patient, rather than the features of the equipment. Ask the manufacturer of the equipment that you use for this procedure to contribute marketing dollars or marketing materials. Many manufacturers already have these programs in place.

— Anissa Long, DC, senior business manager, Physical Rehab & Chiropractic CME
www.med1online.com or 888-MD-SHOPS, ext. 221