5 critical components of building
trust
By Amy M. Heffron
Trust is the universal core component
of all productive human relationships, in the workplace and
in life. We ask people to trust us, and we trust them.
For example:
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We ask our patients to put
their trust in us when they visit our office.
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We ask our employees to
trust us to provide the support, skills, and tools they need
to perform at their best each day.
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We leave our shirts at the
dry cleaner and trust that they will be cleaned, pressed,
and ready at the agreed time.
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We trust people to show
up for a luncheon meeting or a date.
When people do not live up to
the trust we have put in them (or we do not live up to the trust
they put in us), the consequences are costly. In chiropractic
offices, broken trust results in frequent employee turnover,
poor decision making, and less than optimal performance.
Building — or rebuilding
— trust requires willingness, sincerity, competence, reliability,
and intent:
• Willingness. In terms of trust, first ask if you are willing to examine your
own trustworthiness and to what degree you are committed to
enter into trusting relationships.
In other words, are you willing
to do whatever it takes to build trust — even if that
commitment means you will have tough conversations that could
potentially be painful?
• Sincerity. Trusting
relationships need sincerity in order to grow. How can you trust
if you fear the other person has motives detrimental to your
success?
Alan Sieler, in his book Coaching
to the Human Soul, describes sincerity as “a match
between the public conversation and private conversation associated
with the commitment — saying ‘yes’ out loud
means ‘yes’ in their head.”
When you assess that private
and public conversations are in alignment, it is easy to trust.
• Competence. Before you make a request of another person and place your trust
in him or her, you assess that person’s competence.
You ask yourself: “Does
this person have the skills, experience, desire, and ability
necessary to complete this request?”
A new employee proves competence
over time. Keep your own competence up. Recognizing areas for
new learning keeps you on track when you are building trust.
• Reliability. Being able to rely on people is indispensable for developing
constructive and productive relationships. Reliability is a
function of meeting required standards of performance in a timely
manner. When this does not occur, mistrust is generated and
the relationship is potentially compromised.
• Intent. Intention sets the stage for all of these points. Without a
clear intention to cultivate trust, it is easy to get off track.
Once you set your intention, and declare, “I am trustworthy
and my actions are aligned with this declaration,” any
situation you encounter becomes an opportunity to cultivate
trust.
REBUILDING TRUST
Trust can be broken at any time.
To believe that trust is as solid as stone is to set yourself
up for disappointment.
What do you do when one or all
of the elements for building trust is missing?
• Assess what
caused it to be broken. Which element(s) were disregarded?
For example: You make
a request of your CA to handle a project and have it completed
by a specific time. When the deadline arrives, you find the
project was not completed and your CA presents numerous excuses
about why the work was not completed, such as: “I didn’t
have enough time,” “I did not understand,”
or “I have never done that before.”
Trust in this situation is broken.
Your employee’s competence and reliability are at question.
• Address the
problem. To rebuild trust in this situation, engage
your employee in a conversation about reliability and competence
and how these missing elements have affected your relationship.
• Get commitment. Help the employee identify how to avoid breaking trust in the
future, and get commitment that it will not be done, with an
action plan, if necessary.
For example: If a lack
of know-how was the cause for not getting the project done,
decide with the CA how he or she can acquire the knowledge so
that the problem will not reoccur.
The five elements of trust give
a practical tool to build, cultivate, and maintain trust in
the workplace as well as among family and friends.
Amy
Heffron is the director and executive coach at ChiroCoach, www.chirocoach.net.
She can be reached at 541-382-9364 or by e-mail at amy@chirocoach.net.
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