Quick Tips

Create a quality Web site

You might have a Web site up by now, but don’t kid yourself; simply having one up is not enough. It’s essential that you have a quality Web site.
Ten ways to achieve a good Web site:
1. Use a unique domain name and e-mail accounts.
2. Personalize the design of your site to make it unique.
3. Put lead-generation tools on your site to let potential patients reach you online.
4. Use a Web company that can make your site rank high on search engines for chiropractors in your area.
5. Monitor your site’s traffic usage and patterns.
6. Make your site interactive by offering a newsletter.
7. Choose a Web company that provides reliable customer support.
8. Create a site that you easily update yourself.
9. Create a site that affords you the luxury of offering forms and scheduling, saving you and the patient time.
10. Make sure your site looks as professional as other top chiropractic sites.

— Yamia Benhaim,
ChiroMatrix,
www.ChiroMatrix.com

Allot advertising dollars to purchase educational material for your office. These include videos, posters, computer software programs, and handouts. And don’t forget on-site educational seminars. Internal marketing tools cost less and last longer than external marketing materials.

Make a list of your advertising activities (newspaper, yellow pages, direct mail) and use it to schedule the activities. Then add the following information to each item: activity, project manager, responsibilities, supplies needed, budget, starting and ending dates, contact numbers, doctor’s comments, and action steps. Compose this action plan in concert with your staff. Transfer the schedule to a large wall calendar where only you and your staff can see it.

Organize a multidisciplinary clinic for kids during a school vacation period. Invite a local podiatrist, dentist, naturopath, and personal trainer to your office and set up a circuit. Parents can take their children to the various stations to have their children assessed for health problems and receive information. This clinic can create greater awareness in the community of your caring practice.

Gather your staff together at the start of each day to spend a moment in gratitude for the opportunity to serve people through chiropractic care and to focus everyone's attention on the patients and the practice. This encourages everyone to leave behind any outside distractions and concerns and give the service patients deserve.

Besides calling patients by name, one of the most profound signs of respect and appreciation when you meet someone new is to stand and shake hands.

Train your front-desk staff to show a genuine interest in patients by standing when greeting and speaking with them. And remind them to give attention to the people in front of them by using their name.