Quick Tips

Improve spinal-school attendance

Have trouble getting a good attendance rate for your spinal-care class? Write the date and time of your next class directly on the patient’s records. After you give your report-of-findings, say “Because you have (subluxation, loss of the cervical curve, sciatica, etc.) it will be important for you to attend our spinal-care class. In fact, it’s so important, I took the liberty of scheduling you for our next class, Tuesday at 6:15.”

— Stephen Tranter, DC
Integrity Management
www.integritymanagement.com

Do some educational outreach

The dentists did it. They changed the perception of their profession by visiting grade schools. They made tooth brushing and regular, preventive visits to the dentist an accepted behavior.

Volunteer at local grade schools to teach the “systems of the body” to third- or fourth-graders. Instruct a future generation about the mastery of the nervous system. Develop public speaking skills with a nonjudgmental audience. Improve your ability to explain chiropractic in simple language.

This public service is unlikely to produce new patients immediately, but your improved ability to communicate chiropractic most certainly will. You and the profession will benefit.

— William D. Esteb
Patient Media, Inc.
www.patientmedia.com

Evaluate your ROI

Avoid wasting time and money on marketing strategies that do not work.

Create a system to evaluate your ROI (return on invest-ment) for each marketing activity. Calculate the time, money, and energy spent for each new patient.

Concentrate on the strategies that have the highest ROI.

— Shawn Powers, DC
Powersource Coaching
www.powersourcecoaching.com