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Chiropractic Economics Magazine: Issue 1- 2004
Issue 1 - January, 2004
C o n t e n t s:
Chiropractors and consultants share their best marketing ideas
Marketing - So you want to specialize!
How to choose and promote your specialty practice
Marketing - Get the facts, calculate the return
Marketing your practice for mega success
8 steps to send a consistent message
Don’t make marketing an accidental event
Success File: Dr. Nathan Unruh builds his practice on a ‘building block’ belief
Converting patients’ wants to needs
Success File: Hire people who fit into your culture
7 tips to create an executive presence
Think like a consumer to drive traffic to your Web site!
The TechnoPeasant Review - A primer to paid-inclusion advertising
A perfect fit - Office design invites walk-in traffic
Branching out with a tax deduction
What is the boundary on banter?
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