Issue 2 - January 2003

Quick Marketing Tips

Looking for that killer idea that will bring in hundreds of new patients? Chiropractic Economics has an answer. Every issue we will feature Quick Marketing Tips that will give you ideas for marketing your practice in the most effective way.

The rewards of recognition
Expanding and enlarging a chiropractic practice is an ongoing process. One way to achieve that is through certification in a specific area within chiropractic. I owe much of my success to certification as a craniopath – Chiropractic Craniopathy and S.O.T. (Sacro Occipital Technic). These are the specialties I market to my patient base.

Each level of certification warrants a press release in the local papers, a presentation at a service club and a talk with patients about my gained knowledge and increased ability to meet their needs. Make sure you obtain certification through an organization that is long standing and has established criteria high enough to keep your recognition valuable. Certification does take time and effort but the rewards and recognition are worth every minute and cent.
— Kurt Larsen, DC, FICS
Foot Levelers instructor

Getting personal
Starting next Monday morning, ask each office member to select 20 semi-active or inactive patient files and memorize by lunch time, eight bits of information concerning these patient’s lives and health, such as:

• Source of referral
• Name
• Chief complaint
• Primary subluxation
• Name of the spouse or partner (if applicable)
• Employer’s name
• Name(s) of children (if applicable)
• Birthday

Conduct a friendly competition among office members to see who can get the highest number of patients or patient derivatives from their individual list into the office within that week. On average, for every 20 patient files thoroughly reviewed and memorized, four will become reactivated or activated within the week.

Reward the person who gets the most number of new or established patients into the office with a complimentary dinner.
— John F. Demartini, DC
Professional speaker, author and consultant

Magnetic Marketing
Business card magnets have a long shelf life compared to paper business cards, which tend to get lost soon after they are received. A business card magnet will be placed onto a filing cabinet at the office or refrigerator at home, where it is convenient for prospective patients to look when they are in need of your care.

Existing patients tend to pick up a business card magnet over the paper cards to give to their friends and family. Patients like to show off nice things about their doctor so spend some time designing your magnet with a graphic designer.

Your magnet will be seen by many people every day. In contrast, a paper business card is often forgotten and usually stays in a person’s wallet and is seen only occasionally. Best of all, magnets display your phone number for all to see when needed.
— John Heggie
Lakeside Chiropractic Seminars

Do you have a marketing idea you want to share?Was your most recent marketing attempt a smashing success? Share it with us! Send your ideas to tmcquilken@chiroeco.com and watch this space to see if yours was chosen!