Issue 1 - January 2003

Quick Marketing Tips

Looking for that killer idea that will bring in hundreds of new patients? Chiropractic Economics has an answer. Every issue we will feature Quick Marketing Tips that will give you ideas for marketing your practice in the most effective way.

A Bovine Experience
Have a C.O.W. and watch the new patients mooo-ve in. Milk it for everything it’s worth. A Chiropractic Opportunity Week (C.O.W.) is a low-stress, low-cost, highly effective internal promotion that is guaranteed to bring in 20–50 new patients. For an entire week all new patients are examined at no charge and given a personal report of findings.

Design a colorful flyer inviting friends, relatives and co-workers of existing patients to come in to see how chiropractic care can improve the quality of their lives. Two weeks prior to your C.O.W., mail the flier out to existing patients. Place stacks of fliers on every counter in your office and put up banners up announcing the event.

The week of the C.O.W. keep the banners up and put out more things to announce it, such as posters with cows on them, blow-up cows and cow lights. Some offices have used cow t-shirts and some doctors and/or staff rent cow costumes and wear them for the week. The possibilities are endless!
—Frank Sovinsky, Chiropractic Mentoring Experience

Satisfaction is Key
At the end of each re-exam, do a satisfaction survey. Ask your patient, “How do you like coming here? How do you like our services? Is everyone treating you all right?” Patients usually answer ‘yes’ to these questions. Respond with, “Great. Well if you know anyone else we could help? We would love to help them. Have you been working on anyone specifically that you would like to send in?” Give your patients pamphlets, research, testimonials and four gift cards (with a discounted initial exam fee valid for two weeks) to help them in making referrals.
—Dennis Nikitow,
Ultimate Certainty Seminar and Certainty Practice Products

Advertise your uniqueness in telephone book
Yellow Page advertising is the only medium in which you and your competitors are side-by-side for all your prospects to see and compare.

Use headlines to illustrate your uniqueness. Stay away from: “We’re the best” or “We’ve been around since 1975” or “We’ll cure your pain.” Instead, in one sentence, tell prospects what’s unique about your practice – that is your headline.
—Claudio Gormaz
Business Booklets International, LLC

Have an idea you want to share with the world?
Think your most recent marketing attempt was a smashing success? Share it with us!
Send your ideas to tmcquilken@chiroeco.com