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Coalition pledges to support unified PR effort

LAS VEGAS, Nev. — A coalition of chiropractic associations and supporters have pledged to speak in a unified voice. Brought together by Kent Greenawalt, president of Foot Levelers, a staunch supporter of chiropractic for more than 50 years, representatives from the American Chiropractic Association, the International Chiropractors Association, the Congress of Chiropractic State Associations, leading chiropractic colleges and supporters of chiropractic, including Chiropractic Economics, signed declarations to support one voice in a united national public relations campaign run by a professional PR firm.

Showing the group of invited participants graphs of a 34 percent decline in chiropractic college enrollment since 1998, Greenawalt stated, “We must stop this trend!” He then emphasized that only 10 percent of the American public receives chiropractic treatment. “This is about market share,” he pointed out.

Greenawalt asked those in attendance to sign two pledges: The first, to forego any other campaign and support the united national campaign; the second pledge, to financially support the campaign, while letting a public relations firm plan and execute it.

The organizations that signed the campaign pledges were Foot Levelers, Chiropractic Economics, the World Federation of Chiropractic, the American Chiropractic Association, the International Chiropractors Association, the Congress of Chiropractic State Associations, the National Board of Chiropractic Examiners, the Foundation of Chiropractic Education and Research, the Association of Chiropractic Colleges, Dynamic Chiropractic, Chiropractic Wellness and Fitness Magazine, Parker College, Cleveland Chiropractic College and Western States Chiropractic College.

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