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LAS VEGAS, Nev. — A
coalition of chiropractic associations and supporters
have pledged to speak in a unified voice. Brought
together by Kent Greenawalt, president of Foot Levelers,
a staunch supporter of chiropractic for more than
50 years, representatives from the American Chiropractic
Association, the International Chiropractors Association,
the Congress of Chiropractic State Associations, leading
chiropractic colleges and supporters of chiropractic,
including Chiropractic Economics, signed
declarations to support one voice in a united national
public relations campaign run by a professional PR
firm.
Showing the group of invited
participants graphs of a 34 percent decline in chiropractic
college enrollment since 1998, Greenawalt stated,
“We must stop this trend!” He then emphasized
that only 10 percent of the American public receives
chiropractic treatment. “This is about market
share,” he pointed out.
Greenawalt asked those in
attendance to sign two pledges: The first, to forego
any other campaign and support the united national
campaign; the second pledge, to financially support
the campaign, while letting a public relations firm
plan and execute it.
The organizations that signed
the campaign pledges were Foot Levelers, Chiropractic
Economics, the World Federation of Chiropractic,
the American Chiropractic Association, the International
Chiropractors Association, the Congress of Chiropractic
State Associations, the National Board of Chiropractic
Examiners, the Foundation of Chiropractic Education
and Research, the Association of Chiropractic Colleges,
Dynamic Chiropractic, Chiropractic Wellness
and Fitness Magazine, Parker College, Cleveland
Chiropractic College and Western States Chiropractic
College.
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