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New owners revitalize Chiropractic Economics

1995 — The new Chiropractic Economics made its debut in November 1995. Purchased by the Doyle Group, the magazine dropped “Digest” from its name and immediately took on the task of finding out what its readers wanted.

A survey of 5,000 paid subscribers said they wanted an updated look, more articles focused on increasing profitability and a magazine “worthy of the professional stature of the chiropractic healthcare profession.”

During 1996, the magazine continued to be published six times a year.

[photo] Cover of November/December 1995 ChiroEco.


 
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