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1972 — The historic domination of American movies
by medical heroes will be broken at last by an epic
film dramatizing the true role of the chiropractic
profession as the world’s leading natural healing
art and science.
Top
professional directing, production and dramatic talent
will be brought into play in the creation of this
powerful, full-length feature film, according to Dr.
L.T. Frigard of Stockton, California.
A
screening of the pre-final cut of the film is scheduled
this fall under terms of a contract signed this week
with Hollywood producer-actor Patrick McGoohan.
The
movie, showing the conflicts and hardships chiropractors
have overcome in order to heal millions, will be scripted
by McGoohan, a dedicated chiropractic layman.
Financing
of the film will be from within the chiropractic profession
“for plain and obvious reasons,” according
to Dr. Frigard, organizer of the corporation which
will handle the creation and distribution of the 90-minute
film.
Doctors
of chiropractic will be able to invest in a partnership
for $100 per share, with 7 percent interest, with
a share of possible profits on each share owned.
“If
the chiropractic profession is ever to achieve its
goals, including inclusion in Medicare and its rightful
recognition as the world’s leading natural healing
art and science, it must take the offensive by reaching
the people through the mass media,” Dr. Frigard
stated in an exclusive interview with Chiropractic
Economics.
“This
film will employ one of the top professional producer-directors
in Hollywood and will be suitable for sale to television
after showing in movie theaters.
“An
effort will be made to enter it in international film
festivals such as Cannes, Venice, Berlin, Venice and
San Francisco.
“The
film can then be entered in competition for an Oscar.
However, these steps will be taken only after a gala
premiere before an international audience of chiropractic
practitioner, educators and laymen.”
The
procedure in the production of any movie calls for
assembling the file for review by all of the concerned
parties. It is the plan of the Chiropractic Documentary
Film Corporation to call leaders of the chiropractic
profession into consultation on the final version
of the film, according to Dr. Frigard.
This
final review showing will probably be held sometime
in October, said Frigard, who also foresees effective
use of the film in student recruitment.
Filming
will be on location at a number of chiropractic college
campuses, including Palmer College, where some of
the scenes in the early life of D.D. Palmer, founder
of the profession, will be staged.
A
leading character actor, Max Showalter, will play
the role of the chiropractic pioneer. Terming Showalter
“an actor’s actor,” film producer-director
McGoohan recalled the veteran character performer’s
appearance in sixty Hollywood movies, as well as his
portrayal in the male lead of Hello Dolly
on stage.
“Actors
and actresses of Showalter’s stature are vitally
necessary to provide the power to bring to life scenes
such as the famous courtroom trial which precedes
D.D. Palmer’s jailing for the illegal practice
of “medicine,” stated McGoohan.
As
a professional actor and producer-director of unexcelled
credentials, McGoohan has been given a completely
free hand in creating what Dr. Frigard believes will
be “Not only a fine movie about chiropractic,
but one of the finest movies ever filmed about a man
who, like Galileo, would never recant.”
Movie
and TV audiences will recall McGoohan’s roles
as Jones, the secret agent of Ice Station Zebra,
the compassionate veterinarian in Walt Disney’s
movie about the personality cat, Tomasena,
and as Mary’s half-brother in the highly-acclaimed
Mary, Queen of Scots.
Television
work for which McGoohan is best remembered includes
the Secret Agent series which he produced
and directed and The Prisoner, for which
he was writer-director. Interestingly, in The
Prisoner, McGoohan created a hero who refused
to lose his individual “soul” through
being pushed, debriefed, filed, indexed or numbered.
“I
feel that in producing this documentary about the
chiropractic profession, McGoohan is creating the
epic story of a profession which has refused to be
folded, stipulated and mutilated out of existence
by one of the most high-powered public relations-legislative
lobbying organizations ever created,” Dr. Frigard
declared.
How
did one of television and filmdom’s “golden
people” come to feel so strong a kinship with
the hearty but often-vilified chiropractic profession?
As is often the case with the great as well as the
humble, a potentially disabling accident struck. “I
was making a movie called The Moonshine War,
when I somehow triggered a disc problem which hit
me hard in the back and left leg,” McGoohan
recalled. “It looked as if surgery was the only
way out. And I knew that even orthopedic medics are
pretty shy when it comes to this type of procedure.”
But
fortunately for the personable film actor, a meeting
with Dr. Frigard happened “almost providentially.”
Before too long his leg and back problem were under
control, with nothing more radical than standard chiropractic
procedures.
Later,
an even more serious problem struck McGoohan’s
daughter, Catherine. The medical profession’s
prognosis: a permanently crippled condition as a result
of rheumatoid arthritis. This attractive young girl
was doomed to life in a wheelchair. Even the very
considerable financial resources at her father’s
command could promise no hope of respite from the
grim prospect of invalidism.
Then,
on the scene came Dr. Frigard, by then the McGoohan
family chiropractor. Today, vivacious Catherine McGoohan
walks briskly to and from classes on the beautiful
and rolling Palmer College campus. Without any sign
of a limp!
From
such personal experiences comes the motivation to
produce a truly powerful film. In addition to the
discovery of the chiropractic truth of the innate
wisdom of the body, the McGoohan documentary will
progress to other never-to-be forgotten scenes such
as the last address by B.J. Palmer, to be filmed in
Davenport during the college’s homecoming this
August.
Other
hoped-for highlights in the film are a debate between
the medical and chiropractic professions, with attorney
Melvin Belli chairing the verbal confrontation.
There
will be interviews with Dr. Marcus Bach, world renowned
philosopher, traveler and author, Edward L. Kramer,
and other prominent men and women outside chiropractic.
Students will also be interviewed in the film and
scenes with interesting and noteworthy practitioners
will be included.
In
addition to financial investments from individual
chiropractors, Dr. Frigard and other key figures in
the Chiropractic Documentary Film Corporation also
are hoping for support from state, local and national
chiropractic associations.
“In
the final analysis, the impact of this film will be
tremendous, both in getting sick people into chiropractic
offices where they can be healed and in helping the
profession reach its proper level of public recognition
and financial prosperity,” Dr. Frigard emphasized.
In
the opinion of the author of the best-selling Whiplash,
the quickest, surest and perhaps only way to turn
the tide for chiropractic is with a first-rate documentary
film. “We have the director and producer in
the person of Patrick McGoohan and we all know that
we have the world’s greatest true story to tell,”
the Stockton DC concluded.
The
tab for the effort is estimated at $225,000. A formal
offering of partnerships are now open to the profession.
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