1958 — The Digest of Chiropractic Economics makes its debut as a magazine published six times a year. Previously publisher William L. Luckey published Chiropractic Economics as a newsletter devoted to chiropractic news.

William L. Luckey

Luckey, who had served as executive director of the Michigan Chiropractic Association and had been active chiropractic professional affairs for several years, envisioned a magazine to “to improve the economic status of chiropractors.”

Among the anticipated topics would be: “practice building, clinic design, community service, public speaking, as well as financial, taxation, patient relationship.”

The periodical quickly expanded into much more and became a major forum for a wide range of professional issues, including political events, clinical technique, and news of the chiropractic colleges and professional associations.

A variety of columnists made regular contributions to the Chiropractic Economics; among the best known of these personalities would be: J. Joseph Allen, DC (professional issues); Henri Gillet, DC (motion palpation); George Goodheart, DC (Applied Kinesiology); Monte Greenawalt, DC (posture and foot orthotics); Herbert Marshall Himes, DC (scientific development); A. Earl Homewood, DC, N.D., LL.B. (jurisprudence); Jimmy Parker, DC (practice building); Herman Schwartz, DC (mental health) and Paul Smallie, DC (“World-Wide Reports”).

Luckey maintained a low profile in the pages of the magazine, but was well known to participants at various chiropractic gatherings. Chiropractors of that era fondly recall many stimulating conversations with the editor-publisher in the coffee shops of convention hotels.

Cover of first issue of Digest of Chiropractic Economics